Who are we?
What Information we collect and for what purpose?
We collect the following types of information from the Website:
Personal Information– Personal information means any information related to a living individual (and not a company, partnership or any similar entity) who can be identified from such information, including his/her name, address and contact information (e-mail, telephone number etc) ("Personal Information").
Any Personal Information we collect from you will be used in accordance with the Data Protection Act 1998 and any other applicable law.We may use your Personal Information for several purposes: (1) to enable you to purchase products on-line from the Website (including processing your order and performance of security and credit-related checks) and to enable us to fulfil our obligations under such contract; (2) to contact you and to respond to questions and comments you may send us; (3) to save you from re-entering the information when you return to the Website; and (4) to provide you with marketing or promotional materials and other information that may be of interest to you.
In addition, we may combine your Personal Information and aggregate it with information collected from other users of the Website, in order to better design the Website and its services, by analyzing and evaluating the way the Website is being used. We may disclose such aggregated information as provided hereinafter.
Anonymous Information about visits in the Website - When you visit the Website, information about your visit (such as how you navigate the Website) may be collected and stored. This information may include your Internet Protocol (IP) address, browser and platform type, the length of your visit, the date and time of your visit, the pages you viewed and the order of those pages, the amount of time spent on particular pages, and the websites you visit before and after leaving the Website. It does not include any personally identifiable information such as your name, e-mail address or telephone number.
We use this information mainly to monitor and analyze the aggregate use of the Website, and for the Website’s technical administration. As mentioned above, we may aggregate such data (alone or with personal information) in order to better design the Website and services.
Cookies - Like many other websites, we use “cookies” to collect information and to tailor the Website to the needs and interests of our customers. A cookie is a small entry-in text file that is transferred from the Website's servers to your computer’s hard drive, and uniquely identifies your browser. Cookies can only be read by the server that sent them to you, and cannot read data from your hard drive.
You can instruct your browser to refuse all cookies or to alert you before accepting a cookie. However, you may not be able to access some areas, or use some functionalities of the Website, which require cookies.
Disclosure and Sharing of Information
We may disclose and share information of the following types, with the following entities and for the following purposes:
Service Providers - we may employ third party service providers to perform some of the Website-related services (such as hosting and maintenance services, payments clearance services etc.). Such third parties shall have limited access to your Personal Information to the extent necessary to perform their tasks, and are obligated not to disclose or use it for any other purpose. Notwithstanding, third party service providers that may perform, credit checks on behalf f the Company, may keep such records to use in future security checks.
We do not share your Personal Information with other third-party companies for their commercial or marketing use without receiving your consent. However, we may provide you with marketing or promotional materials on our behalf or on the behalf of others.
Aggregate Information and non-identifying information – subject to the provisions of any applicable law, we may disclose and share aggregated information (from which your Personal Information cannot be isolated) with interested third-parties. We may also provide advertisers with aggregate information and/or non-identifying information about the Website and its users.
Compliance with Laws and Law enforcement - We may disclose any and all information, including Personal Information, if we are required to do so by (or if we, in our good-faith discretion, believe that such action is necessary to comply with) any applicable law or regulation, or an order of a court or other governmental body having jurisdiction.
Please note that aggregate information and metrics about the Website (such as number of users), but not Personal Information, may be disclosed to the public, in order to comply with applicable securities laws and regulations.
You may review, update or amend your Personal Information, at any time, by contacting us through
Tel No: 0116 2549129 or [email protected]
You may also require us, at any time, not to send you with any marketing material, by contacting us through
Tel No: 0116 2549129 or [email protected].
We are very concerned with safeguarding your Personal Information. We employ commercially reasonable physical, administrative, and electronic security measures and precautions (such as Secure Socket Layer (SSL) encryption technology that is used when collecting and transferring you Personal Information) to protect your Personal Information from unauthorized access or use and to ensure the integrity and security of your Personal Information. We recommend you not to use simple passwords, and that you keep your login and password private and secure. For the avoidance of doubt it is clarified (and you hereby agree) that we cannot and will not be liable for any loss or damage that arises as a result of any failure to protect your password or account information.
Links to other websites
The Website may contain links to third parties websites or advertisement to third Parties. The fact that such links and advertisements are posted and presented on the Website is not an endorsement or representation of any kind, of those websites or their privacy policies and practices. We assume no responsibility in any way for the privacy policies and practices of other websites, and encourage you to review the privacy policies of those linked websites before using them.
International users and transfer of information
You should be aware that the Website is intended for and directed to residents of the United Kingdom. If you access the Website from any other country, in which the laws governing the collection, use, or disclosure of Personal Information are different than the laws of England and Wales, please be advised that your usage of the Website is governed by the laws of England and Wales, and that your information may be transferred to and/or maintained on, computers located outside of your country (or other governmental jurisdiction), where the privacy laws may not be as protective as those in your jurisdiction.
Last updated – February 2011